Artémis - Puma exchangeable bonds
Natixis acted as co-bookrunner for an exchangeable bond into Puma shares on behalf of Artémis, the Pinault family holding company. Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories.
Launched in a favorable market context for convertible & exchangeable products; this €500m transaction with 5-year maturity is part of a global effort to reduce Puma exposure to the Pinault family.
With this transaction, Natixis confirms the reopening of the French equity-linked market.